NoDoz

We were tasked with finding a new life for the 75 year-old brand, without alienating those who already know and love it.

I was heavily involved from strategy to campaign execution to packaging design, shaping not only the visuals but also the spirit of the brand.

Our campaign, “Good, Clean Energy” focused on positioning NoDoz as a no-frills way to get more of what you want out of life and less of the stuff that bogs you down. Where other caffeine products center on productivity or extravagant flavors, NoDoz centers the user.

Our evergreen campaign surpassed all industry benchmarks and resulted in a 3x increase in total clicks, lowered the CPC by 42%, and increased conversions 2x.

Mia Hopkins, Sr. Art Director
Rose Truesdale, ACD, Copy