Carvana:
New Car

In late 2025 Carvana ventured into New Car sales. I lead the visuals for the digital component of Carvana’s very first Test Drive Experience Center. This project encompassed numerous touch points:

Design System
Creating a distinct look and feel for the New Car ecosystem — without straying too far from what makes it Carvana.

Vehicle Tours
Digital brochures that immerse the customer in vehicle features and lifestyles. I developed the UI, participated in developing the storytelling and copy, and directed the creation of an impressively large (and pixel perfect) library of AI images.

The Cube
A literal 10×10 foot cube that pairs with a customer’s phone and responds to their inputs. I extended the visual system to create a flow that helps get customers to the right vehicle.

Documentation
A teaser video to build hype for the test drive center’s press day and a suite of photography for press outlets that tells the story of the test drive experience.

Mia Hopkins, Visual Designer and Art Director